Forbes Coaches Council
Your brand is as unique as you are. Whether it's a personal or corporate brand, audiences want to know the real story behind the image you present to the public – and they won't stick around if your branding is flat or unengaging.
Crafting a brand takes time and effort, though, and you need a thoughtful strategy if you want to resonate with your customers and followers. We asked 13 members of Forbes Coaches Council to share unique, creative ideas to make your brand stand out. Their best answers are below.
Members of Forbes Coaches Council share their insight.
1. Tap Into Your Company's 'Native Genius'
Ignite the spark of creativity that triggers and uncovers the collective native genius of the brand or company. This will empower a diverse mindset towards forward-thinking concepts or ideas that shape the fabric of the organization. Allow this bottom-up approach from all members of the team, making these individual elements outline how the whole is defined and thus represented in the brand's DNA. - Rachel Lourdes Mestre, Rachel Mestre LLC
2. Show Your Audience What You Can Do For Them
Many branding and marketing tactics are usually focused on self-promotion – their products, their clients, their credentials, etc. What people really want to know is, "What can you do for me?" Answer that question without professional jargon, in everyday language. Keep it simple. Cut out unnecessary words and pictures. Make your potential clients the hero with you being the guide to success. - Frances McIntosh, Intentional Coaching LLC
3. Pursue Public Speaking Opportunities
Professional public speaking opportunities are an excellent way for an individual to be a corporate brand advocate, be seen as a subject matter expert, and elevate their personal brand. To complement this notion, a company can leverage an employee's personal brand to strengthen the organization's corporate brand. - Michelle Riklan, Riklan Resources LLC
4. Establish Your Expertise And Focus On That
When establishing or expanding your brand, make sure you first establish your level of expertise, which often requires that you become more focused on your activities. Once the market knows about your unique business value, it becomes easier to then use your creativity for determining which activities are best for expanding your brand. - Donald Hatter, Donald Hatter Inc.
5. Think In Terms Of Experiences
Ask: What is it like to work with you? What is it like to use your product? What words do people use to describe you? Your personal and professional brand stems from the experience people have – and what's said about you when you leave the room. Authenticity, simplicity, a positive experience and strong relationships will help you stand out. - Joanne Markow, GreenMason
6. Collaborate To Create Video Content
One of the biggest fears people have is getting in front of a camera. Letting your company know you want to help extend its brand, participate in video, and be interviewed for internal or external media does not scream narcissism. It is often a relief to the company that you would volunteer, and it powerfully ups your brand status and value in the company's collective mind. - John M. O'Connor, Career Pro Inc.
7. Start Blogging To Get Your Business Message Out
Write a blog that's tailored specifically to your target population's interests, needs and toughest challenges. Offer fresh insights and advice that showcase your expertise. Make sure your content is easy to digest and useful to your audience so you become known as a problem solver. - Beth Kuhel, Get Hired, LLC